We’re a family-owned brand with African roots.

I’m Martin, the founder—I’m not Black. My wife is Kenyan, and all of our children have African roots. Through many visits and our traditional wedding, Kenya became my second home. I may be white on the outside, but a big part of my heart is Kenyan.

Asili Roots is our family’s way to celebrate African identity, culture, and nature with love, care and respect.

Compliments, real conversations, and a strong sense of pride in culture and identity.

United States only (for now). Orders are made, packaged, and shipped locally from the
nearest facility.

Most orders ship within 7 days.
After shipping, delivery usually takes 2–5 business days. You’ll get a tracking email.

Yes, within 24 hours of purchase. After that, your order may already be in production—email support@asiliroots.com.

30 days from delivery. Item must be unused/unworn/unwashed, with tags and original
packaging. Returns must be authorized in advance.

See full details in our Return & Refund Policy.

Email support@asiliroots.com with your order number, items, and reason; include photos for damaged/incorrect items (please within 7 days of delivery). We’ll send RMA & instructions.

Fastest: place a new order for the item you want and start a return for the original. We refund once the return is accepted.

Email us. If the carrier confirms it’s lost/undelivered, we’ll replace or refund—your choice.

We’re sorry! Email photos and your order number to support@asiliroots.com within 7 days of delivery. We’ll fix it with a replacement or refund.

We use high-quality prints made to stay sharp. Please follow care instructions.

Classic unisex fit, true to size, pre-shrunk.
Check the size chart on the product page.

• Machine wash cold (max 30°C / 90°F) with similar colors
• Do not bleach
• Tumble dry low
• Iron/steam low heat (avoid ironing directly on the print)
• Do not dry clean